Hemnet cuts costs and launches free ad formats to win back home sellers
The housing site Hemnet is being forced into a major cost-cutting package, in which almost 40 percent of its employees will have to leave. In addition, the company is launching entirely new advertising solutions for its customers. "It is a sacred cow that is really being slaughtered," says Erik Wikander, former CEO of Svensk Fastighetsförmedling, among others.
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