The Soft girl Trend in Sweden

Have you heard of the term "Soft girl"? It's a trend that's about quitting work and becoming more feminine and stay home to care for the household, originating from social media. We'll explain briefly what it's about.

» Updated: January 06 2025

» Published: December 13 2024

The Soft girl Trend in Sweden
Photo: Envato

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A Softgirl doesn't have a job, but takes care of herself and her home like a homemaker or housewife. It's about feminine aesthetics, clothing, and above all, living off someone else's money to take care of herself and her home.

Why do people want to be a Soft girl?

It's been trending on YouTube and TikTok, and the Youth Barometer shows that 14% of girls in Sweden identify themselves as Softgirls. One possible explanation could be that the demand for gender equality has led to the expectation that girls should pursue careers just like boys, and that it's the same as getting status and recognition. Softgirl is like a counter-reaction to this.

Impact on Individual Finances

Economist Shoka Åhrman tells SVT that it's essential to think about one's own finances, as the salary is the foundation for pension, sick leave, parental leave, etc. She also says that we shouldn't judge, but rather think about what in society is making women long for a Soft girl life.

Softgirl Stirring Emotions

Former leader of the party "Feministisk initiativ" (in english Feminist Initiative), Gudrun Schyman, has expressed herself very critically about "Soft girl" and believes it's like moving back 50 years in time. She thinks it's time for feminist education again.

We'll likely hear more about the Soft girl trend and whether it will continue to gain traction in Sweden and the rest of the world.

Author

Sweden Herald LifestyleS
By Sweden Herald LifestyleWrites about topics that can be of interest living in Sweden

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