A Softgirl doesn't have a job, but takes care of herself and her home like a homemaker or housewife. It's about feminine aesthetics, clothing, and above all, living off someone else's money to take care of herself and her home.
Why do people want to be a Softgirl?
It's been trending on YouTube and TikTok, and the Youth Barometer shows that 14% of girls in Sweden identify themselves as Softgirls. One possible explanation could be that the demand for gender equality has led to the expectation that girls should pursue careers just like boys, and that it's the same as getting status and recognition. Softgirl is like a counter-reaction to this.
Impact on Individual Finances
Economist Shoka Åhrman tells SVT that it's essential to think about one's own finances, as the salary is the foundation for pension, sick leave, parental leave, etc. She also says that we shouldn't judge, but rather think about what in society is making women long for a Softgirl life.
Softgirl Stirring Emotions
Former leader of the party "Feministisk initiativ" (in english Feminist Initiative), Gudrun Schyman, has expressed herself very critically about "Soft girl" and believes it's like moving back 50 years in time. She thinks it's time for feminist education again.
We'll likely hear more about the Softgirl trend and whether it will continue to gain traction in Sweden and the rest of the world.
