Swedes' Travel Plans for Winter 2024/2025

Swedes travel a lot and often abroad. In the last 6 months, 43% have taken a vacation in Sweden and 56% have gone abroad on vacation.

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Swedes' Travel Plans for Winter 2024/2025
Photo: Envato

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Countries Swedes plan to visit

According to Visit Sweden's survey on travel plans , many Swedes, 62%, are planning a trip abroad in the next 6 months, and 33% are planning a trip within Sweden. The most popular foreign destinations are:

  • Spain
  • Italy
  • Denmark
  • Finland
  • United Kingdom
  • Germany
  • Greece
  • Norway
  • France

Many holiday weekdays between Christmas and New Year

This year, the Christmas and New Year's holidays are particularly good, requiring only 5 vacation days to get 15 consecutive days off (including weekends).

What impacts vacation plans?

Furthermore, Visit Sweden's survey shows that 50% are affected by inflation and are still traveling, but choosing cheaper trips and spending less on restaurants. One-third of Swedes responded that the economic situation is not an obstacle to their vacation plans.

The trend is that Swedes are waiting longer to book their vacation and one explanation is that they want to see how the economy and global situation develop before making a decision.

What is impacting choice of vacation destination?

This is what Swedes consider most important when choosing a vacation destination:

  • Easy to get to, by car, train, plane, etc. (40%).
  • Beautiful nature (34%).
  • Friends/family are near my destination (31%).
  • I've been there before and really liked it (30%).
  • There's a lot for my family to do there (27%).
  • It feels safe and secure (26%).
  • Low cost (cheap transportation, hotels, activities, etc.) (22%).
  • Good value for money (21%).
  • Cultural and historical sites near my destination (20%).
  • Recommendation from someone (family/friends) (12%).
  • The weather at my destination (12%).
  • The destination takes care of nature and society so that future generations can also enjoy it (9%).

You can read the full report from Visit Sweden here.

Author

Michelle KimM
By Michelle KimEditor-in-chief

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