The Royal Palace writes in a press release that the decision to start the company was made in dialogue with the royal court, and that the Marshal of the Realm's office makes the assessment that the business activities can be combined with Princess Madeleine's position as a member of the royal family.
"Princess Madeleine has for a long time not received any appropriations from the Riksdag to the Head of State, and she participates in and carries out official assignments as needed and according to the King's wishes", writes the Royal Palace.
Madeleine writes in a post on her Instagram account that the company's products will be launched at the end of the summer.
"I will use my name Madeleine Bernadotte in my work with Minlen. I look forward to sharing more with you very soon!", writes the Princess.
