Electric car owners in Sweden are a relatively homogeneous group, according to a survey by M Sverige (Swedish motorists’ association). Most are men, and nine out of ten say they usually charge their cars at home.
"With only a few exceptions, they are relatively affluent people who own their homes - especially their own houses - and their cars," M Sverige writes in the report.
It is clear that those who own their homes and therefore have a much easier time arranging charging are the ones who have been able to save money by having an electric car, explains Stjernvall.
For example, having your own charging box at home makes charging more economical.
More expensive for others
The other group, who do not have the opportunity to charge at home, have to rely on public charging, which is often more expensive, he says.
Swedes who have chosen an electric car have mainly done so for two reasons: 30.5 percent of survey respondents cited personal finances as the main reason, and 34.9 percent cited the climate.
There have been various government subsidies for electric cars in recent years. Since March, an electric car premium has been available to certain households in rural areas.
But climate support has not influenced current owners to any great extent, with only 5 percent saying a bonus was decisive. At the same time, 65 percent said there was no bonus when they bought their car.
“Everyone must join”
A large proportion of respondents have better finances than average. And in order for us to manage the transition and reduce our dependence on fossil fuels, everyone must be able to participate in some way.
Broader support is needed to encourage more people to choose electric cars when buying a new car, says Stjernvall.
Now you have attracted the technology-interested group who have better finances, but you need to bring more people in. Other consumer groups who don't spend as much money on buying a car need more support.
The survey was conducted during the summer of 2026 and is based on a digital questionnaire with 6,467 responses.
32 percent of responses came from M Sverige members.
Of the respondents, 89 percent are men.
The survey was conducted by M Sverige and financed through membership fees.
Source: M Sverige
