Advertisements from influencers on social media must be clearly marked as advertisements. However, the marking is often not sufficient, according to the Consumer Agency, which has opened around 50 supervision cases to address the problems.
Now, a number of influencers are responding, promising to change their routines.
According to the authority, for example, Bianca Ingrosso has not been sufficiently clear in marking certain posts as advertisements.
However, Bianca Ingrosso's representative responds that she hopes the Consumer Agency can refrain from bringing a lawsuit for the imposition of a fine, and instead wants to ensure that there is always a clear advertisement marking when she markets the two current companies – Caia Cosmetics and the food brand Mino – which she is a part-owner of.
Jocke & Jonna respond, following similar criticism of a post on Jonna Lundell's account, that they will use the word "advertisement" instead of the phrase "in collaboration with" in future posts.
At the same time, the comedy trio JLC – Jonas Fagerström, Lucas Simonsson, and Carl Déman – state in their responses to the authority that their beverage company Joluca has initiated an action plan to ensure that both old and new posts are advertisement-marked in a clear and correct manner.
