Musa, also called MUSA mode, is a shop at Vallgatan 23 in Gothenburg. It brings fashion, beauty and design together, with a particular connection to fashion and interior design. Visitors can look through its range in an exclusive environment and receive personal service. The shop is aimed at people interested in fashion and interior design, and its stated role is to offer inspiration in both areas.

A visit centres on the selection and the way these interests meet in one shop. Fashion, beauty and design are presented as connected rather than separate subjects. Someone browsing for fashion can also find interior design part of the shop’s offer, while someone interested in interiors can approach the visit as a source of fashion inspiration too. Its range is described as unique. The emphasis is on looking, taking inspiration and getting personal service in the shop’s setting. The setting is described as exclusive.