The Moderates are calling for a meeting with all opinion pollsters. Deputy party secretary Martin Borgs believes that the party has been systematically disadvantaged by the polls, reports SVT Nyheter.
Swedish politicsThe Moderates see economic policy as their sharpest weapon in the election campaign. But they also hope to attract new voters - not least women - by presenting a new image of the party.
Swedish politicsThe Moderates are going into the election with the main message, "A fairer Sweden." "Effort should pay off and crime should be punished," says election leader Martin Borgs (M).
Swedish politicsIn September, as many as half a million first-time voters will go to the polls. Now, the parties are honing their strategies to reach them. "Likes are not the same as votes," says Moderate Party election leader Martin Borgs.
Swedish politicsThere is a bit of a plaid-shirt craze among Swedish politicians, at least on the centre-right. Choosing a flannel shirt signals that you are one of the people, says style expert Frida Zetterström.
SwedenThe Moderate Party must attract the middle voters and the women to win the election. Despite the poor figures, the party has hope of reversing the trend.
Swedish politics
