Moderates go to the polls on a fairer Sweden

On their national election posters, the Moderates will highlight three ministers: Prime Minister Ulf Kristersson (M), Minister of Justice Gunnar Strömmer (M) and Minister of Finance Elisabeth Svantesson (M).

It was quite simple that we would have the three. We are going to the election on economy and security, so besides Ulf, who is self-evident, it was obvious that it would be Gunnar and Elisabeth, says Martin Borgs.

The party also aims to conduct 600,000 conversations with potential voters leading up to election day.

Conversations, conversations, conversations. That's the idea behind the whole campaign, says Borgs.