Telia is selling its TV and media operations, including TV4, to Schibsted Media.
In the short term, viewers will not be affected by the change of ownership, but in the future, new collaborations may become possible.
Over time, there are other strong operations within Schibsted Media where there are certainly opportunities for collaborations that will further strengthen our ability to reach users in both Sweden and Finland, says Berg.
The transformation journey continues
The program offering will continue to develop according to the existing plan – where changes have been made to the content offering in recent times.
You can continue to expect a rich offering of news, sports, entertainment, and drama on TV4. TV4 gets a strategic owner who wants to follow TV4's continued transformation journey.
Can new types of subscriptions for viewers become relevant?
It's possible that we develop our products and services, but we do that based on what users want. What they tell us they want to watch and what they are willing to pay for. This is not affected by the change of ownership.
According to Berg, Schibsted believes in strong locally anchored media in an industry increasingly characterized by global competitors.
Will there be more local coverage in the future?
You can expect TV4, as you know it, to continue to develop as a strong Swedish independent publisher.
"Part of a larger mix"
According to media researcher Jonas Ohlsson at the University of Gothenburg, the acquisition is a big, but not so surprising, news. For TV viewers, the change of ownership is likely a good deal.
Schibsted probably sees TV4 as part of a larger mix that they can offer their subscribers together with their newspapers and podcasts. That's the direction the media landscape is heading right now, says Jonas Ohlsson.
When it comes to broadcasting rights for various sports events, it will take time before viewers notice any change, he believes:
Sports are an increasingly important, but also increasingly expensive, form of content. But usually, it's about long-term contracts, so there won't be any overnight changes.
