Hermès Handbags Boost Revenue Amid Luxury Market Downturn

The French luxury brand Hermès defies the downturn for luxury goods. Affluent customers continue to buy the company's iconic handbags and revenues increased by 9 percent during the second quarter.

» Published: July 30 2025

Hermès Handbags Boost Revenue Amid Luxury Market Downturn
Photo: Michel Euler/AP/TT

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Hermès tactic to ensure that there is only a limited supply of sought-after products such as the Birkin and Kelly bags has helped the company to cope with the luxury goods industry's decline better than, for example, Gucci and the luxury brand conglomerate LVMH, with brands such as Louis Vuitton.

During the first quarter of the year, Hermès operating result increased to 3.33 billion euro, which exceeded expectations.

The Hermès share fell by around 3 percent during early trading in Paris. Before Wednesday, the share had risen by 2.4 percent, which can be compared to a decline of more than 25 percent for the LVMH share.

In April this year, Hermès took over the position as France's highest valued company from LVMH.

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By TTEnglish edition by Sweden Herald, adapted for local and international readers

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