For partners

Reach English speakers who care about Sweden

Sweden Herald is news, travel, jobs and practical guides about Sweden in English. Most of our readers are abroad: visitors on their way, people moving here, and people who want to work here. Every package comes with a report from our own reading statistics, which count people and leave bots out.

The media kit, live

76,370

page views by people in the last 9 days

~255,000

page views a month at this pace

83%

of our readers are outside Sweden, in 175 countries

2,388

articles published in the last 30 days

Where they read

  • United States28%
  • Sweden17%
  • United Kingdom8%
  • Singapore5%
  • Germany4%
  • France3%
  • Canada3%
  • Spain3%

What they read

  • News articles53%
  • Topic pages (organisations, people, places)13%
  • The home page12%
  • Section pages7%
  • Travel6%
  • Everything else5%
  • Jobs3%

How they come

  • Direct60%
  • Search36%
  • Other sites3%
  • Social media1%
  • Desktop62%
  • Mobile37%

Counted by our own reading statistics on swedenherald.com, people only, for the last 9 days. Travel has 384 places with a page of their own in 43 destinations; Jobs lists 641 employers hiring in English.

Packages

The same ladder in every section: Verified (free), Featured (one place), Premium (everything for one customer) and Partner (an agreement for an organisation). Prices exclude VAT.

Travel More about Travel

For hotels, restaurants, museums, attractions, chains and destination companies. Verified is free.

  • Verified

    Free

    Correct your details, opening hours and prices

    Get Verified
  • Featured

    1,495 SEK a month

    or 14,950 SEK a year

    For one place on one list

    Ask about Featured
  • Premium

    3,950 SEK a month

    or 39,500 SEK a year

    For a hotel, restaurant, museum or attraction on several lists

    Ask about Premium
  • Group

    3,300 SEK a month

    or 33,000 SEK a year

    For a hotel group or a chain: Featured on the same kind of list in three cities, one place in each

    Ask about Group
  • Destination partnership

    12,500 SEK a month

    or 125,000 SEK a year

    For a destination company, a region or a municipality

    Ask about Destination partnership
  • Sponsored guide

    7,500 SEK

    For a destination, an operator or a brand with a story to tell visitors

    Ask about Sponsored guide

Jobs More about Jobs

For employers hiring in English, regions and municipalities recruiting from abroad.

  • Verified

    Free

    Take your employer page with your work e-mail

    Get Verified
  • Listing

    995 SEK

    For one job, 30 days

    Ask about Listing
  • Featured

    1,995 SEK

    For a job you need to fill fast

    Ask about Featured
  • Premium

    4,950 SEK a month

    or 49,500 SEK a year

    For an employer hiring in English all year

    Ask about Premium
  • Talent partner

    9,900 SEK a month

    or 99,000 SEK a year

    For regions, municipalities and large employers recruiting from abroad

    Ask about Talent partner
  • Sponsored guide

    7,500 SEK

    For a relocation firm, a union, a bank or an unemployment fund with something to explain

    Ask about Sponsored guide

Living in Sweden More about Living in Sweden

For banks, insurers, relocation firms, schools and language courses: one partner per topic.

  • Topic partner

    7,500 SEK a month

    or 75,000 SEK a year

    For a bank, an insurer, a relocation firm, a school or a language course

    Ask about Topic partner
  • Sponsored guide

    7,500 SEK

    For an organisation with something to explain to people moving to Sweden

    Ask about Sponsored guide

The whole site

Four weeks across all of Sweden Herald, for destinations, talent attraction and universities.

  • Partner campaign

    29,500 SEK

    For four weeks. Pilot price for the first three campaigns: 19,500 SEK, in return for a case study

    For destination companies, talent attraction and universities

    Ask about Partner campaign
  • Extra views

    4,500 SEK

    For 10,000 views

    10,000 more views of your Sponsored card, added to any package

    Ask about Extra views

A month price is billed per quarter (three months on one invoice) or per year (ten months, two free); some packages can also be paid by card, a month at a time. Founding partners who sign before 31 March 2027 keep their price through 2027. A view of your Sponsored card is counted when at least half of it is on screen for a second, and a month that falls short is made good the next month at no cost. Money never changes a ranking, a review or what our newsroom writes, and everything paid is marked.

Ask for a proposal

Tell us who you are and what you have in mind. A proposal with your own numbers on Sweden Herald comes by e-mail, and we answer every question within one working day.

We use what you send to answer you, make your offer and keep it with our partner records. Business contacts can always ask us to stop.