Sweden Herald
Sweden Herald Travel

Listed here? Work with us

Places in our lists are chosen and ranked by the newsroom and by Sweden Herald readers. Nothing you pay changes a ranking, a rating or a review. You can correct your details for free, and you can buy clearly marked visibility.
Updated November 2026

Sweden Herald Travel lists the best places in Sweden for visitors: hotels, restaurants, cafés, museums, attractions and nature. We choose and rank them ourselves, from open tourism data, awards and heritage registers, what our readers rate and what our editors know. Nobody asks to be listed and nobody pays to be ranked.

If your place is listed, or should be, this page is for you. Correcting your details is free and always will be: opening hours, prices, a new website, a closure or a renovation. Verify your listing and the page says so in its key facts, and you hear from us when a reader reviews your place.

For one place

Verify your listing for free. Then buy the card at the top of your list, or Premium for a place that is on several lists. Every paid package comes with a monthly report.

  • Verified

    Free
    • Correct your details, opening hours and prices
    • Verified by the venue in the key facts
    • An email when a new review is published
    Verify your listing, free

  • Featured

    1,495 SEK a month, for one list

    or 14,950 SEK a year (2 months free)

    • For one place on one list
    • A card at the top of one list, marked Sponsored
    • Your own line of text, reviewed by the newsroom
    • One per list
    • 2,000 guaranteed views a month of your Sponsored card on the home page and across Sweden Herald, in your report
    Ask about Featured

  • Premium

    3,950 SEK a month

    or 39,500 SEK a year (2 months free)

    • For a hotel, restaurant, museum or attraction on several lists
    • Featured in several lists
    • A sponsored row in site search
    • A sponsored place in More like this
    • A larger gallery and a booking button
    • A monthly report
    • 5,000 guaranteed views a month of your Sponsored card on the home page and across Sweden Herald, in your report
    • 10,000 display ad impressions in Travel a month, with your banner
    Ask about Premium

For chains, destinations and organisations

One agreement for a chain’s places, a partnership for a destination company, a region or a municipality, or a guide our newsroom writes with you.

  • Group

    9,900 SEK a month for three places in three cities, or 99,000 SEK a year
    • For a hotel group or a chain: Featured on the same kind of list in three cities, one place in each
    • One agreement and one report for all three
    • 9,000 guaranteed views a month of your Sponsored cards on the home page and across Sweden Herald, 3,000 for each place, in your report
    Ask about Group

  • Destination partnership

    12,500 SEK a month

    or 125,000 SEK a year (2 months free)

    • For a destination company, a region or a municipality
    • Your name on the destination page, marked as a partner
    • The destination calendar
    • One sponsored guide a year
    • 15,000 guaranteed views a month of your Sponsored card on the home page and across Sweden Herald, in your report
    • 25,000 display ad impressions in Travel a month, with your banner
    Ask about Destination partnership

  • Sponsored guide

    7,500 SEK once
    • For a destination, an operator or a brand with a story to tell visitors
    • A guide written by the newsroom, in partnership with you, marked as such
    • 5,000 guaranteed views of your Sponsored card in its first month, on the home page and across Sweden Herald, in your report
    Ask about Sponsored guide

Prices exclude VAT. A month price is billed per quarter (three months on one invoice) or per year (ten months, two free). Founding partners who sign before 31 March 2027 keep their price through 2027. A view of your Sponsored card is counted when at least half of it is on screen for a second, and a month that falls short is made good the next month at no cost. Display advertising across Travel is booked directly: 95 kr CPM, 2,500 kr at least. We invoice by agreement, nothing is paid on this site, and we answer within one working day.

The rules

These rules are written into how the section is built, and they apply to everyone.

  1. Paid never touches the ranking. Payment never changes a place's Herald score, its rank, its ratings or reviews, a "Closed" notice or whether it has a page of its own. A place that does not meet our standard for a page cannot buy one.
  2. Paid is always marked. Anything bought is its own slot: the card above a list, the row in search, the place in "More like this". It is always labelled Sponsored, never numbered in a list, never part of our ranking or review data for search engines, and its links carry rel="sponsored".
  3. Your own words are checked. Texts from a venue ("From the venue", the line on a Featured card) are read by our editors before they appear and may not claim a rating or a ranking.
  4. Reviews cannot be bought, removed or hidden. Reviews come from our readers only. A venue may reply to a review, marked as a response from the venue and checked by our editors; it cannot change one.
  5. Paid ends when it ends. Every arrangement has an end date, and nothing bought stays up by mistake.

You can read how we choose and rank on every list page, under “How this list is made”.

Write to us

Tell us which place it is and what you would like to do. We read every message and answer within one working day.

I would like
Pick it from the list when it shows; if it is not there, we take the name as you typed it.

We use what you send only to answer you and keep it with our partner records. Nothing here changes a ranking, a rating or a review.

Rather write an e-mail? newsdesk@swedenherald.com