Living in Sweden

Reach people who live in Sweden: work with Living in Sweden

Topic partners, sponsored guides and partner campaigns on Sweden Herald, for banks, schools, relocation firms, insurers and language courses that serve English speakers in Sweden and those moving here. Prices and the rules that keep our guides and Alva independent.
Updated November 2026

Living in Sweden is Sweden Herald's practical section for people who live here or are moving here: the personal number, BankID, housing, school, tax, permits, healthcare and learning Swedish, with sources and the date each page was last checked. Four in five of our readers are outside Sweden, many of them on their way here.

The rules. Our guides and Alva's answers are never for sale. A partner is never named in a guide's text or in an answer, and never ranked. What you buy is marked: a line "in partnership with" at the top of a topic, a guide our newsroom writes with you and marks as such, and a Sponsored card that links to your page with us. Every arrangement has an end date.

What you can do

One partner per topic, a guide written with you, or a four-week campaign across the whole of Sweden Herald. Every package comes with a report.

  • Topic partner

    7,500 SEK a month

    or 75,000 SEK a year (2 months free)

    • For a bank, an insurer, a relocation firm, a school or a language course
    • One topic of Living in Sweden, one partner per topic: Arriving, Permits, Money and tax, Housing, Family and school, Health, Learning Swedish, Studying or Citizenship
    • A marked line at the top of the topic: in partnership with you
    • One sponsored guide a year, written by our newsroom
    • 10,000 guaranteed views a month of your Sponsored card on the home page and across Sweden Herald, in your report
    • 25,000 display ad impressions in Living a month, with your banner
    • Never in Alva's answers and never in the text of our guides
    Ask about Topic partner
  • Sponsored guide

    7,500 SEK
    • For an organisation with something to explain to people moving to Sweden
    • A guide for people who live in Sweden, written by our newsroom in partnership with you, marked as such
    • Stays up for a year
    • 5,000 guaranteed views of your Sponsored card in its first month
    Ask about Sponsored guide
  • Partner campaign

    29,500 SEK

    For four weeks. Pilot price for the first three campaigns: 19,500 SEK, in return for a case study

    • For destination companies, talent attraction and universities
    • Two articles in partnership with you, written by our newsroom and marked as such
    • 30,000 guaranteed views of your Sponsored cards on the home page and across Sweden Herald
    • 50,000 display ad impressions across Sweden Herald in the four weeks, with your banner
    • A report at the end: views, clicks, readers and their countries
    Ask about Partner campaign

Prices exclude VAT. A month price is billed per quarter (three months on one invoice) or per year (ten months, two free). Founding partners who sign before 31 March 2027 keep their price through 2027. A view of your Sponsored card is counted when at least half of it is on screen for a second, and a month that falls short is made good the next month at no cost. More views can be added to any package: 4,500 SEK for 10,000. We send a proposal with an invoice or a card payment.

Write to us

Tell us who you are, the topic you have in mind and when you would like to start. A proposal with our numbers for the topic comes by e-mail, and we answer within one working day.

We use what you send to answer you, make your offer and keep it with our partner records. Business contacts can always ask us to stop.