For partners
Reach English speakers who care about Sweden
Sweden Herald is news, travel, jobs and practical guides about Sweden in English. Most of our readers are abroad: visitors on their way, people moving here, and people who want to work here. Every package comes with a report from our own reading statistics, which count people and leave bots out.
The media kit, live
76,370
page views by people in the last 9 days
~255,000
page views a month at this pace
83%
of our readers are outside Sweden, in 175 countries
2,388
articles published in the last 30 days
Where they read
- United States28%
- Sweden17%
- United Kingdom8%
- Singapore5%
- Germany4%
- France3%
- Canada3%
- Spain3%
What they read
- News articles53%
- Topic pages (organisations, people, places)13%
- The home page12%
- Section pages7%
- Travel6%
- Everything else5%
- Jobs3%
How they come
- Direct60%
- Search36%
- Other sites3%
- Social media1%
- Desktop62%
- Mobile37%
Counted by our own reading statistics on swedenherald.com, people only, for the last 9 days. Travel has 384 places with a page of their own in 43 destinations; Jobs lists 641 employers hiring in English.
Packages
The same ladder in every section: Verified (free), Featured (one place), Premium (everything for one customer) and Partner (an agreement for an organisation). Prices exclude VAT.
Travel More about Travel
For hotels, restaurants, museums, attractions, chains and destination companies. Verified is free.
Verified
FreeCorrect your details, opening hours and prices
Get VerifiedFeatured
1,495 SEK a monthor 14,950 SEK a year
For one place on one list
Ask about FeaturedPremium
3,950 SEK a monthor 39,500 SEK a year
For a hotel, restaurant, museum or attraction on several lists
Ask about PremiumGroup
3,300 SEK a monthor 33,000 SEK a year
For a hotel group or a chain: Featured on the same kind of list in three cities, one place in each
Ask about GroupDestination partnership
12,500 SEK a monthor 125,000 SEK a year
For a destination company, a region or a municipality
Ask about Destination partnershipSponsored guide
7,500 SEKFor a destination, an operator or a brand with a story to tell visitors
Ask about Sponsored guide
Jobs More about Jobs
For employers hiring in English, regions and municipalities recruiting from abroad.
Verified
FreeTake your employer page with your work e-mail
Get VerifiedListing
995 SEKFor one job, 30 days
Ask about ListingFeatured
1,995 SEKFor a job you need to fill fast
Ask about FeaturedPremium
4,950 SEK a monthor 49,500 SEK a year
For an employer hiring in English all year
Ask about PremiumTalent partner
9,900 SEK a monthor 99,000 SEK a year
For regions, municipalities and large employers recruiting from abroad
Ask about Talent partnerSponsored guide
7,500 SEKFor a relocation firm, a union, a bank or an unemployment fund with something to explain
Ask about Sponsored guide
Living in Sweden More about Living in Sweden
For banks, insurers, relocation firms, schools and language courses: one partner per topic.
Topic partner
7,500 SEK a monthor 75,000 SEK a year
For a bank, an insurer, a relocation firm, a school or a language course
Ask about Topic partnerSponsored guide
7,500 SEKFor an organisation with something to explain to people moving to Sweden
Ask about Sponsored guide
The whole site
Four weeks across all of Sweden Herald, for destinations, talent attraction and universities.
Partner campaign
29,500 SEKFor four weeks. Pilot price for the first three campaigns: 19,500 SEK, in return for a case study
For destination companies, talent attraction and universities
Ask about Partner campaignExtra views
4,500 SEKFor 10,000 views
10,000 more views of your Sponsored card, added to any package
Ask about Extra views
A month price is billed per quarter (three months on one invoice) or per year (ten months, two free); some packages can also be paid by card, a month at a time. Founding partners who sign before 31 March 2027 keep their price through 2027. A view of your Sponsored card is counted when at least half of it is on screen for a second, and a month that falls short is made good the next month at no cost. Money never changes a ranking, a review or what our newsroom writes, and everything paid is marked.
Ask for a proposal
Tell us who you are and what you have in mind. A proposal with your own numbers on Sweden Herald comes by e-mail, and we answer every question within one working day.