Marimekko’s Gothenburg store is in the city centre, where Vallgatan and Korsgatan meet. It carries the brand’s signature stripes and bold patterns across fashion, tableware, interior design and fabrics. Visitors can browse these different product categories and see the patterns used on clothing, items for the table, home-design products and fabric.

Marimekko is a Scandinavian brand whose design combines minimalism with colourful retro patterns. Its best-known pattern is probably Unikko, a large poppy created by Maija Isola in 1964. The pattern remains popular today. Shoppers interested in the brand’s designs can look for Unikko alongside the stripes and other bold patterns.

The store is at the meeting point of two central Gothenburg shopping streets, Vallgatan and Korsgatan. The range described covers fashion and home-related goods, with fabrics included alongside the other categories. The shop brings these parts of Marimekko’s design range together in one place, from clothing to tableware and interior design. Fabrics are also part of the range, as are the patterns that run across the brand’s products.