Börjessons Guld is mainly a second-hand and vintage jewellery business. Visit Sweden says it began as an art shop and was established in 1931. The shop remains in the same premises on Västra Hamngatan in Gothenburg. Its trade has shifted from art to jewellery, with second-hand and vintage pieces now at the centre of the business.

Börjessons buys and sells jewellery and watches, covering both new and second-hand goods. A visitor can browse the jewellery and watches, and the business also buys pieces as well as selling them. Visit Sweden describes the new and second-hand jewellery and watches as being traded at half the current market price. That price description applies to a business that both buys and sells, so a visit may involve looking at pieces for sale or bringing jewellery and watches to the shop to sell. The shop's current focus is vintage and second-hand jewellery, though its offer also includes new jewellery and watches.