Matilda Djerf's Djerf Avenue posts SEK 55 million loss in 2025, CEO Nanna Hedlund to leave
The turnover of influencer Matilda Djerf's company Djerf Avenue was halved in 2025, Di Digital reports. Now CEO Nanna Hedlund is leaving her post.
Business
Top Swedish Influencers Face Investigation Over Advertising Violations
Well-known influencers like Bianca Ingrosso, Therese Lindgren, and Matilda Djerf will be investigated by the Consumer Agency. Breaches of the Marketing Act may ultimately lead to them being forced to pay a fine.
Business
This is why Matilda Djerf is news abroad
The employees' work environment alarm on Djerf Avenue has sparked reactions abroad. Both American and European media are reporting on the investigation.
Business
Djerf's response after employees' work environment alarm
Control, favoritism, bullying, and public reprimands. This is what employees at the clothing company Djerf Avenue have had to endure, according to an investigation by Aftonbladet. Now Matilda Djerf has commented on the matter in her social media.
Business