Hedlund was brought in as an external CEO in April last year but will leave his position on February 1.
In 2025, Djerf Avenue saw its turnover halve to approximately SEK 175 million, while the company posted a loss of SEK 55 million, according to preliminary financial statements. Last year, cost savings of almost SEK 50 million were implemented, which led to six out of ten employees being laid off.
Djerf has previously been ranked by Forbes magazine as one of the 30 most powerful young entrepreneurs in Europe.
