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        <title><![CDATA[Sweden Herald - Matilda Djerf]]></title>
        <description><![CDATA[The latest Sweden Herald stories about Matilda Djerf, in English.]]></description>
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            <title><![CDATA[Matilda Djerf's Djerf Avenue posts SEK 55 million loss in 2025, CEO Nanna Hedlund to leave]]></title>
            <description><![CDATA[The turnover of influencer Matilda Djerf's company Djerf Avenue was halved in 2025, Di Digital reports. Now CEO Nanna Hedlund is leaving her post.]]></description>
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            <pubDate>Fri, 30 Jan 2026 09:17:54 GMT</pubDate>
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            <title><![CDATA[Top Swedish Influencers Face Investigation Over Advertising Violations]]></title>
            <description><![CDATA[Well-known influencers like Bianca Ingrosso, Therese Lindgren, and Matilda Djerf will be investigated by the Consumer Agency. Breaches of the Marketing Act may ultimately lead to them being forced to pay a fine.]]></description>
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            <pubDate>Tue, 22 Apr 2025 07:58:19 GMT</pubDate>
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            <title><![CDATA[This is why Matilda Djerf is news abroad]]></title>
            <description><![CDATA[The employees' work environment alarm on Djerf Avenue has sparked reactions abroad. Both American and European media are reporting on the investigation.]]></description>
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            <pubDate>Wed, 18 Dec 2024 11:19:14 GMT</pubDate>
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            <title><![CDATA[Djerf's response after employees' work environment alarm]]></title>
            <description><![CDATA[Control, favoritism, bullying, and public reprimands. This is what employees at the clothing company Djerf Avenue have had to endure, according to an investigation by Aftonbladet. Now Matilda Djerf has commented on the matter in her social media.]]></description>
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            <pubDate>Sat, 14 Dec 2024 07:13:08 GMT</pubDate>
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