Anders Torell

Coop Cuts Prices on More Than 600 Products at Stora Coop Stores

Coop wants to shed its reputation for being more expensive than its competitors. Permanent price cuts on groceries are now being introduced. “We have been perceived as expensive in certain areas,” says Anders Torell, CEO of Coop Sweden.

Coop Sweden cuts prices on more than 600 items to tackle ‘expensive’ reputation

Coop wants to shake off its reputation for being more expensive than its competitors. Permanent price cuts on food are now being introduced. “We have been perceived as expensive in certain areas,” says Anders Torell, CEO of Coop Sweden.

Food VAT is being reduced - is your grocery store lowering prices?

The government is halving the food VAT from April 1, just in time for the big Easter grocery shopping. Now grocery chains are announcing how they are lowering prices - and how they plan to be audited.

Food Chains in Sweden Promise Price Cuts with VAT Reduction

Food chains promise price reductions as large as the reduced VAT. Coop will reduce prices corresponding to the VAT reduction, says Anders Torell, CEO Coop Sweden. Approximately 600 kronor lower food costs per month for a family with children, the message means.

Swedish Food Giants Cite External Factors for Price Hikes Amid Tough Competition

Minister for Finance Elisabeth Svantesson (M) called on Thursday representatives for the food industry to a meeting due to the high food prices. But the food giants blame the price increases on circumstances they cannot control.

Coop's CEO Marie Nygren is leaving her post