Sales Manager for Nordic Group with Growth Ambitions

Sales Manager
Would you like to combine strategic business acumen with the opportunity to develop and shape sales at a market-leading company?
We are looking for a commercially minded and relationship-oriented Sales Manager for an established Northern European group with a strong market position and clear growth ambitions.
About the role
This is not a traditional Sales Manager role. Instead, it should be seen as a business development role with substantial customer responsibility and overall responsibility for developing and driving the company’s commercial activities in the Swedish market. An important part of the role is to further develop existing partnerships with the company’s largest partners and other major customers, while identifying new business opportunities and customer segments.
The role covers the full range, from long-term strategic customer development with the largest customers to new sales and developing sales activities. It also involves establishing and developing structures, processes and working methods for sales, pricing and business development. You will work closely with the CEO, operational management and the operational organisation to ensure that commercial strategies are translated into tangible results.
Your team currently includes one salesperson. You will report to the CEO, be part of the management team and be based at the head office in Stockholm. The position involves regular travel within Sweden.
Main duties
Develop and drive the company’s overall sales strategy.
Take responsibility for and further develop strategic customer relationships, agreements and negotiations with partners and other major customers.
Focus on the needs of the largest customers and on delivery, to ensure that the company becomes their preferred partner.
Design and develop business and pricing strategies.
Establish effective sales processes, working methods and structures to further develop and build a sales and customer relations organisation.
Identify new customer segments.
Collaborate with and draw inspiration from the operational organisation, including colleagues in other countries in the group, to build business understanding, collaboration, engagement and a shared focus on the right results and KPIs.

Your profile
We are looking for a confident and commercially minded leader with strong strategic instincts. You are analytical, structured and results-oriented, with the ability to build long-term relationships.
You are a skilled negotiator who can engage with knowledgeable and demanding counterparts with integrity, attentiveness and commercial acumen. You build trust through expertise, clarity and collaboration rather than focusing on short-term sales targets.
The right person for this role will have worked with professional “solution selling”, using a clear sales process, pipeline management, activity monitoring and other factors that underpin successful sales. Relationship-building is relatively well developed in the organisation, but there is much to do when it comes to developing new sales.
To succeed in this role, you need to enjoy creating new things, taking initiative and driving change. You have an unpretentious, hands-on approach and understand the importance of bringing the organisation along on the journey.
Qualifications
At least ten years’ experience in qualified and strategic sales, preferably within a larger organisation.
Proven experience in business development, strategic pricing and complex customer negotiations.
Experience developing sales organisations, commercial processes and structures.
Extensive leadership experience and a proven ability to work with both company management and operational teams.
Excellent Swedish and good spoken and written English.

Application
Does this sound interesting to you? Submit your application, including a CV and cover letter, by clicking the “apply here” button.
Selection and interviews are ongoing, so submit your application as soon as possible, but no later than 4:e december 2026.
For more information, contact recruitment consultant Linus Elghorn, linus.elghorn@hrmab.se.
We look forward to receiving your application!