It doesn't feel good. It feels like we're putting ourselves down, and it could be perceived that way, but when you put it against threats to staff and threats to the cinema, we're making this decision anyway, he continues.
Has there been pressure from sponsors or donors?
No.
Last week, Zita joined a campaign organized by the controversial pro-Palestinian movement BDS (Boycott, Divestment and Sanctions), which advocates boycotting goods and services that are considered to contribute to "maintaining Israel's apartheid regime."
“We are proud that Zita is officially an apartheid-free zone,” the cinema wrote on Instagram.
We are ending the collaboration, but at the same time want to emphasize that our position is that we agree with the UN: this is an illegal occupation and the violence in Gaza is reprehensible, says Jordell.
According to the chairman, the threats have been reported to the police.
Zita is run by Folkets Bio. TT has contacted Åsa Widman Falewicz, operations manager at the national association, who declined to comment.
