The company reports that the total number of stores will decrease by 1 percent during 2025. This means that thereafter, there will be a total of 18,300 stores in the USA and Canada.
The measures are part of an intensified transformation plan initiated by the newly appointed CEO, Brian Niccol.
Starbucks has conducted a review of its cafes and identified a number of them where they do not see the possibility of achieving profitability and which will therefore be closed. The focus will instead be on those that match Niccol's vision of cafes that are more inviting to visit. Such things as more power outlets and more seating will attract more customers.
"The first results from the cafe improvements show that customers visit the stores more often, stay longer and give positive feedback," Niccol wrote in a letter to the employees on Thursday.
Brian Niccol, who took over the helm a year ago, is trying to reverse the trend for the coffee chain after six quarters in a row with decreased sales.
