The possibly biggest factor behind the continued low consumption is the geopolitical uncertainty. It dampens the mood in both the global and Swedish economies – and among households. Even the recent stock market fluctuations play a role, believes Lindquist.
You become a bit more pessimistic and don't put on your spending pants right away.
Consumption has, despite everything, slowly begun to turn upwards – albeit from low levels. Incomes are rising more than inflation, which strengthens purchasing power. So far, the economic improvement has not benefited consumption, but is expected to do so during the year.
Looking for discounts
In the retail trade, however, a continued campaign- and read-driven consumption behavior prevails. Not many are willing to buy a new TV or sofa at the regular price, according to Lindquist. But the retailers generally begin to be a bit more optimistic about the future.
We have passed the worst stage. We have brighter times to look forward to, says Lindquist.
“Heal the wounds”
The past five years have been characterized by a low-price trend, where trade with a wide range of products has had great success. This includes stores such as Rusta, Jula, Dollar store and Normal. But in its forecast, HUI predicts a positive development for all sub-sectors during the year. Many of them have had red numbers for several years – and it doesn't take much for it to turn upwards.
Even if the situation is expected to turn upwards this year, it's not all gold and green forests. It's a bit about healing the wounds from the tough years we've had behind us, says Lindquist.
