As part of a strategy to offer more price-worthy menus and increase sales, selected Olive Garden restaurants in the USA have introduced smaller portions at a lower price, announced CEO Rick Cardenas during the presentation of the latest quarterly report.
The test is an attempt to meet changed eating habits in the country where more and more people take weight loss medications to control appetite, and consumers in general reduce restaurant visits to save money.
The first results of the test have been "encouraging", according to Rick Cardenas.
They have the right portion size at the right price for a group of consumers who will ultimately drive sales, he said.
A survey by the company Lightspeed Commerce published in August showed that 44 percent of adults in the USA order from children's menus, citing lower prices, smaller portions and simpler options.
