Postcode Lottery Halts Phone Sales After Aggressive Tactics Exposed

The Postcode Lottery is pausing all telephone sales. The announcement comes after Aftonbladet's 200-second exposé on aggressive sales methods.

» Published: April 02 2025

Postcode Lottery Halts Phone Sales After Aggressive Tactics Exposed
Photo: Claudio Bresciani/TT

In the revelation, it emerges that older and demented people have been deceived into buying lottery tickets.

The company's press chief has previously written in an email to Aftonbladet that what has emerged is completely unacceptable.

Konnect Global was previously called Effective Communication and was at the center of the Social Democrats' combined lottery in the autumn, where they received harsh criticism for their sales methods. The Postcode Lottery paused the collaboration, but after the name change, they were allowed to sell lottery tickets again.

200 seconds has accessed documentation and spoken to eleven current and former employees at Konnect Global.

They claim to work according to a method called "click or sell".

It means that you don't accept a no. You keep nagging until the customer hangs up, says a former salesperson to the newspaper.

Several witnesses also testify to widespread drug abuse at the company, and there has been open drug trafficking.

Konnect Global's CEO Rickard Blom is unaware of the information about drugs.

None of what you say is anything I've seen or that has emerged. If it ever emerges, then no one will work at our job.

Managers are also said to talk down to salespeople when they don't sell well, and shout at employees in front of the group. Blom has not heard that anyone would shout at employees.

I would never stand next to someone and hear them shout. That's not my approach to guiding people, he says to the newspaper.

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By TTTranslated and adapted by Sweden Herald
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