In total, this involves 1.1 billion SEK in media investments brokered by the organization's members.
"The increase is driven primarily by digital media, where all categories except search are showing an increase," CEO Anna Granditsky says, according to the press release.
Podcasts are identified as the winner. But there is also an upward trend for radio, outdoor and traffic advertising, while the trend is downward for daily newspapers, search, cinema and magazines, as well as direct mail and advertising leaflets.
The decline in so-called print media was 17 percent.
