The purpose of the partnership is to increase the pace of innovation, creativity and customer-oriented products to Klarna's 114 million users around the world, writes Google Cloud. The tools will also be used to counter fraud and money laundering.
David Sandström, marketing manager at Klarna, believes that the combination of Google Cloud's AI models and Klarna's customer knowledge makes it possible to create smarter and more personal customer experiences.
In early tests of the concept, the results have been clearly positive, both in terms of how long customers use Klarna and how inclined they are to make purchases, according to Sandström.
"The result can change how people shop", he writes in a comment in the press release.
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