The Manchester City striker's face is not shown in the commercial, but he has commented on the beer brand in a press release. His participation has been criticized by the temperance organization IOGT, which emphasizes that the 25-year-old is an idol for many young people.
"It is tragic that Haaland does not realize how negative it is for children and young people," says Hanne Cecilie Widnes to Dagbladet.
The Norwegian Football Association has received information about the campaign.
"Haaland has entered into a personal agreement with one of FIFA's (Fédération Internationale de Football Association) largest World Cup sponsors, which he of course has every right to do," says Runar Pahr Andresen, commercial director at the federation.
