The Manchester City striker is not shown with his face visible in the commercial, but has commented on the beer brand in a press release. His participation has been criticized by, among others, the sobriety organization IOGT, which emphasizes that the 25-year-old is an idol for many young people.
"It is tragic that Haaland does not realize how negative it is for children and young people," Hanne Cecilie Widnes tells Dagbladet.
The Norwegian Football Association has received information about the campaign.
"Haaland has entered into a personal agreement with one of FIFA's largest World Cup sponsors, which he of course has every right to do," says Runar Pahr Andresen, commercial director at the federation.
