After Christmas, Easter is the holiday during the year when we buy the most food. According to Svensk Dagligvaruhandel, food sales increase by nearly 15 percent compared to a normal week.
With soaring prices for butter, cream, coffee, and chocolate, it's also something that can be felt in the wallet. According to Matpriskollen, the typical Easter food has become 8 percent more expensive on average over the past year.
"Buy coffee"
According to founder Ulf Mazur, Easter is also a holiday for discounts. The prices to get us into the stores are many.
At Easter, it's about taking advantage of the extra prices, because it's the second-best week of the year when it comes to discounts, he says.
A product he thinks it's time to keep an eye out for is coffee.
Coffee increases a lot in regular price. You should take the opportunity to buy it at a discount this week, because it will likely take a while before there are campaigns again, he says.
The reason the campaigns are so big at Easter is that the stores want to attract customers. Once in the store, they count on you also buying products that are not on sale.
A strong contribution to the price increase this Easter is, according to Ulf Mazur, more expensive dairy products. Especially the fattiest products, such as cream and butter.
Dairy products have driven it up very much. It's also something that there is a lot of on the Easter table, he says.
Lower in April
But some Easter products have actually decreased in price, including caviar and potato gratin.
Last week, new figures from SCB showed that food prices in March rose by 5.4 percent year-on-year. It was higher than the overall inflation rate.
Ulf Mazur believes that seasonal effects have contributed to the figure and expects it to be lower in April again.
Last year, Easter was in March. Then there were many more campaigns, unlike this year, he says.
Price difference compared to March 31 last year, for a selection of products that Matpriskollen has looked at before Easter.
Chocolate cake: 31.1 percent
Brewed coffee: 26.8 percent
Butter: 25.8 percent
Cream: 16.4 percent
Anchovies: 14.1 percent
Cheddar cheese: 12.1 percent
Swedish lamb meat: 11.2 percent
Brie cheese: 4.9 percent
Easter must: 4.5 percent
Eggs, free-range: -0.5 percent
Mayonnaise: -0.6 percent
Gravad/cold-smoked salmon: -2.4 percent
Grapes: -5.5 percent.
