Candy is what is clearly most common to put in Easter eggs, according to Svensk Handel's consumer survey. HUI Research has however seen that more companies are targeting Easter as a sales opportunity.
Just like the Advent calendars before Christmas have become bigger and bigger, we now see that companies are marketing their products in the same way in the form of Easter eggs, says CEO Emma Hernell.
It can be anything, the beauty industry is working quite a lot with this.
According to Svensk Handel's analysis, it is now more common for Easter eggs to contain more than just candy compared to a few years ago.
The conclusion one can draw is that we will to a greater extent this Easter give something other than candy in the Easter egg, says Brill Ivarsson.
Emma Hernell thinks that the trend means that Easter traditions are being highlighted even more, and believes that it is here to stay.
There are many who want to give an Easter egg to loved ones, and to be able to give an Easter egg and have more to choose from than just candy, I think many wish for that.
