Danish Consumer Confidence Drops Amid Novo Nordisk Challenges

The Danish consumer confidence fell to the lowest level in over two years in September, according to the Danish statistical authority. The problems of the diet giant Novo Nordisk in recent times contribute to the pessimism.

» Published:

Danish Consumer Confidence Drops Amid Novo Nordisk Challenges
Photo: Mads Claus Rasmussen/AP/TT

Share this article

The index fell to minus 18.7 in September, from minus 17.2 in August, which is the lowest level since March 2023.

According to Bloomberg, it is the falling stock prices and threatened mass layoffs at the Danish pharmaceutical giant Novo Nordisk that weigh on households' future prospects.

Jes Asmussen, chief economist at SJF Bank, says that the challenges that Novo Nordisk is facing will likely "leave deep marks on our perception of the economic situation".

Novo Nordisk's shares, which are owned by many Danish small investors, have lost more than half of their value over the past year.

The pharmaceutical company announced earlier in September that it will lay off 9,000 employees, of which more than half in Denmark.

Tags

Author

TTT
By TTEnglish edition by Sweden Herald, adapted for local and international readers

More news

Restaurants Offer Smaller Portions as Appetite Medications Rise

Restaurants Offer Smaller Portions as Appetite Medications Rise

Gold Hits New Record Level Amid Trade War Concerns

Gold Hits New Record Level Amid Trade War Concerns

Ericsson Secures Multibillion Deal with Vodafone for 5G Network Expansion

Ericsson Secures Multibillion Deal with Vodafone for 5G Network Expansion

Stockholm Stock Exchange Opens Week with Slight Gains

Stockholm Stock Exchange Opens Week with Slight Gains

E-commerce in Sweden Hits Record 13.5 Billion Kronor in August

E-commerce in Sweden Hits Record 13.5 Billion Kronor in August

Stockholm Stock Exchange Anticipates Surge in Listings

Stockholm Stock Exchange Anticipates Surge in Listings

Asian Stock Markets Mostly Rise Following Wall Street Gains

Asian Stock Markets Mostly Rise Following Wall Street Gains

Rupert and Lachlan Murdoch Consider Investing in TikTok US Market

Rupert and Lachlan Murdoch Consider Investing in TikTok US Market

Novo Nordisk Layoffs Not a Major Blow to Danish Economy

Novo Nordisk Layoffs Not a Major Blow to Danish Economy

Swedish Krona Strengthens 18 Percent Against US Dollar

Swedish Krona Strengthens 18 Percent Against US Dollar

Swedish Central Bank's Interest Rate Decision This Week Crucial for Mortgages

Swedish Central Bank's Interest Rate Decision This Week Crucial for Mortgages

White House Demands American Majority on TikTok's US Board

White House Demands American Majority on TikTok's US Board

European Travel to USA Continues to Decline

European Travel to USA Continues to Decline

TikTok Trend Drives Matcha Prices to New Heights

TikTok Trend Drives Matcha Prices to New Heights

Sweden to Remove Caravan Tax from February 2026

Sweden to Remove Caravan Tax from February 2026

Holiday Home Prices Drop Most in Gotland and Dalarna

Holiday Home Prices Drop Most in Gotland and Dalarna

ECB's Lagarde: Economic Uncertainty Reduced by 50%

ECB's Lagarde: Economic Uncertainty Reduced by 50%

Families with Children Benefit Most from Government Budget

Families with Children Benefit Most from Government Budget

USA Raises H1-B Visa Fees for Tech Workers

USA Raises H1-B Visa Fees for Tech Workers

Wall Street Hits New Record Levels After Fed's Interest Rate Cut

Wall Street Hits New Record Levels After Fed's Interest Rate Cut