About 72 percent of the Chinese people surveyed say they plan a European trip this summer, an increase of 10 percent compared to last year, according to a survey conducted by the European Travel Commission (ETC).
This means that the demand to travel in Europe among Chinese tourists is currently at its highest level since the pandemic hit global tourism five years ago.
The ETC survey will be published on Tuesday, but Bloomberg has been given access to the results in advance.
More Chinese tourists may offset some of the decline in American tourists in Europe this summer, as shown by the survey. Among American tourists, only a third are targeting a European trip this summer, a decrease of 7 percent compared to last year.
The trend is also downward for tourists from Brazil, Canada, and Japan, but not as clearly.
In the ETC survey, 7,100 travelers from Australia, Brazil, Canada, China, Japan, South Korea, and the US were asked about their summer plans.
The uncertain economic situation means that Chinese tourists heading to Europe will hold unusually tightly to their wallets this year.
Only 29 percent of the Chinese people surveyed in the ETC survey say they plan to spend more than $200 per day on the trip – a fall of 44 percent compared to last summer, according to the ETC survey. Most have decided on a daily budget of $100-200.
Tourists from China spent the equivalent of $24 billion abroad last year, according to statistics from the World Tourism Organization.
In the ETC survey, 7,100 travelers from Australia, Brazil, Canada, China, Japan, South Korea, and the US were asked about their summer plans.
Source: Bloomberg
