At an impromptu press conference in the middle of Visby, Ebba Busch takes as her starting point recent opinion polls, which show a difficult situation for the Tidö parties.
"The election victory is in danger for the blue-yellow team. We need to put in an extra gear," Busch said.
"But I think it could be a record-breaking blue-yellow comeback."
Her recipe is to focus on the finances of ordinary families, a functioning welfare system, less bureaucracy and a "struggle of values".
She also believes that voters want political leaders who have a vision and can engage in discussions across party lines.
