The growth exceeds Birkenstock's own target of 15 percent sales growth.
Shoes and boots now make up almost 40 percent of sales. CEO Oliver Reichert has tried to broaden the range so that sales do not fall in winter, but he has stuck to production in his own factories in Germany. This is squeezing profit margins at a time of new US tariffs and a weakened dollar.
Birkenstock went public in 2023. The stock has fallen 29 percent over the past year to around $40. The introductory price was $46 per share.





