Birkenstock meets sales target after strong Christmas shopping season

Published:

Birkenstock meets sales target after strong Christmas shopping season
Photo: Carl-Olof Zimmerman/TT

German slipper maker Birkenstock Holding performed better than expected in the Christmas shopping season. Fourth-quarter sales rose to 402 million euros (approximately 4.2 billion kronor) - an increase of 18 percent year-on-year, on a currency-adjusted basis.

The growth exceeds Birkenstock's own target of 15 percent sales growth.

Shoes and boots now make up almost 40 percent of sales. CEO Oliver Reichert has tried to broaden the range so that sales do not fall in winter, but he has stuck to production in his own factories in Germany. This is squeezing profit margins at a time of new US tariffs and a weakened dollar.

Birkenstock went public in 2023. The stock has fallen 29 percent over the past year to around $40. The introductory price was $46 per share.

Loading related articles...

Author

TT News AgencyT
By TT News AgencyEnglish edition by Sweden Herald, adapted for our readers

More news

Loading related posts...