Jimmy & Joan’s New York is on Teatergatan in Gothenburg. Its offer draws on founder Elizabeth Rubin’s childhood flavours in New York City. Visit Sweden lists bagels, salads and baked goods, with the baked goods based on recipes from Rubin’s mother. Coffee is another part of the offer: local coffee chain Da Matteo makes it specially for Jimmy & Joan’s.

The restaurant has two specific points of reference: New York City through Rubin’s childhood flavours, and her mother’s recipes in the baked goods. Visitors can choose from the named food categories and have a cup of coffee made specially by Da Matteo. The listed food is bagels, salads and baked goods; the coffee has a named local maker. Together, those details describe a Gothenburg restaurant centred on the flavours Rubin grew up with, her mother’s baking recipes and coffee made for the venue. The stated reason to go is to try those New York childhood flavours without leaving Gothenburg.