Houdini’s Gothenburg shop is on Magasinsgatan, in one of the city’s main shopping areas for Swedish fashion, design and independent brands. It carries the brand’s current collections. Visitors can ask for help choosing layers, materials and functionality for whatever they have planned. That could mean browsing the collection, then getting advice on which layers and materials suit an intended use. The shop offers both browsing and guidance on selecting clothing for a planned activity.

The store also works with repairs, rentals and second hand to extend the life of garments already in use. If a favourite Houdini piece is damaged, you can bring it to one of the brand’s own stores for help with a repair or warranty claim. Visitors can ask the store for help with a damaged piece, or browse the current collection and get advice on its layers, materials and functionality. The shop is in an area that includes Swedish fashion, design and independent brands, and its services cover both Houdini clothing already in use and current collections.