Emmamalena is a sea-inspired brand whose Gothenburg shop is designed for people who miss the sea while they are in the city. Designer Emma Landström says the brand is for everyone who loves the sea, and that the store is meant to give those visitors a place to satisfy that longing.

At the shop, the sea-inspired design appears in two details: its floor is sea-blue, and its arches are inspired by fish scales. These features carry the sea theme into the city store. Visitors can see the floor and arches and experience the interior Landström describes as an oasis for sea lovers. Her description links the design to a familiar urban feeling: being in the city can make people long for the sea.

Emmamalena also has summer shops on the islands of Käringön and Bohus-Malmön, and in Varberg and Nynäshamn. These four summer locations extend the brand beyond its Gothenburg store. The description places them in summer, alongside the store’s sea-inspired design and its focus on people who love the sea.