Bullen & Brödet is a shop at Fjällgatan 34 in Gothenburg. It sells a wide selection of bread and baked goods. Named examples include walnut bread, croissants and honey baguettes, covering loaves, pastries and baguettes. Part of the selection is permanent, while the bakers also try new recipes. One example is a cinnamon swirl topped with crunchy chocolate.

Visitors can look through the bread and baked goods on offer and choose from the items available. The named products give a sense of the range, but the selection is not described as fixed in full. The cinnamon swirl is an example of a recipe the bakers have tried, rather than a promise that it will be available on every visit. The selection combines items that remain part of the range with new recipes from the bakers. For visitors in Gothenburg, the shop offers a place to find bread or a baked good, with the possibility of encountering a recipe beyond the regular selection.