Google may be on its way to losing its top spot in the tech pyramid. For the first time in 22 years, Google's search traffic on Apple devices is decreasing. Previously, one googled, now one asks Chat GPT, says Peter Mackhé, media expert at Sweden's advertisers.
SwedenGoogle is changing its stance on a controversial technique for tracking people online. From Sunday onwards, it's open season for using "fingerprints". This means that advertisers can collect even more data, says Peter Mackhé, media expert at the interest organization Sweden's Advertisers.
SwedenGoogle will let you decide if you want to be tracked online. But it's not certain that your choice plays any role. I don't think users really understand what this is about, says Peter Mackhé, media expert at the interest organization Sweden's Advertisers.
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