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        <title><![CDATA[Sweden Herald - Peter Mackhé]]></title>
        <description><![CDATA[The latest Sweden Herald stories about Peter Mackhé, in English.]]></description>
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            <title><![CDATA[Tech Giants Battle for Data Dominance Amid AI Surge]]></title>
            <description><![CDATA[Google may be on its way to losing its top spot in the tech pyramid. For the first time in 22 years, Google's search traffic on Apple devices is decreasing. Previously, one googled, now one asks Chat GPT, says Peter Mackhé, media expert at Sweden's advertisers.]]></description>
            <link>https://swedenherald.com/article/tech-giants-battle-for-data-dominance-amid-ai-surge</link>
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            <pubDate>Sun, 11 May 2025 05:13:52 GMT</pubDate>
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            <title><![CDATA[Now you can be tracked via your "digital fingerprint" online]]></title>
            <description><![CDATA[Google is changing its stance on a controversial technique for tracking people online. From Sunday onwards, it's open season for using "fingerprints". This means that advertisers can collect even more data, says Peter Mackhé, media expert at the interest organization Sweden's Advertisers.]]></description>
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            <pubDate>Sat, 15 Feb 2025 16:59:21 GMT</pubDate>
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            <title><![CDATA[Google gives users a new option: "Don't understand"]]></title>
            <description><![CDATA[Google will let you decide if you want to be tracked online. But it's not certain that your choice plays any role. I don't think users really understand what this is about, says Peter Mackhé, media expert at the interest organization Sweden's Advertisers.]]></description>
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            <pubDate>Wed, 24 Jul 2024 05:13:50 GMT</pubDate>
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            <title><![CDATA[Google makes a U-turn – keeps the cookies]]></title>
            <description><![CDATA[Google changes its mind. The tracking of what internet users do remains. The decision not to remove the so-called cookies has a major impact on the advertising market – a multi-billion industry and cornerstone of Google.]]></description>
            <link>https://swedenherald.com/article/google-makes-a-uturn-keeps-the-cookies</link>
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            <pubDate>Tue, 23 Jul 2024 06:28:04 GMT</pubDate>
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