Sports clubs lose a lot of money on counterfeits, through pirated copies of team jerseys and scarves sold online. Last year, SHL had 45,000 products linked to the 14 clubs removed. It's a big problem, says CEO Jenny Silfverstrand.
SportsFraudsters posing as SHL players on social media to deceive supporters have increased recently. Örebro’s Patrik Karlkvist is one of those affected. It’s really unpleasant, he says.
SportsRed Bull is the new cooperation partner of the ice hockey leagues SDHL and SHL. Several supporter groups react strongly and call the cooperation unethical. In the agreement we have with Red Bull, there is nothing unethical, responds SHL's CEO Jenny Silfverstrand.
SportsThe champion team Luleå sold out their premiere in five minutes and HV71 sold tickets for 1.5 million kronor in a few hours. SHL has broken audience records three years in a row and the record rush seems to continue. The explanation for the success: the pandemic.
SportsSHL sets a new audience record for the third year in a row. Moreover, this season's average audience is the highest in history with 6,643 spectators on average per match.
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