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Eva Ossiansson

Pasta and Tomatoes, the Next Step in the Ingrosso Empire

Is a large following and passion for Italian food enough to make it onto store shelves and sell pasta and tomato preserves? That's what siblings Ingrosso hope with their new company. I hope people think this "makes sense", says Benjamin Ingrosso.

Pasta and Tomatoes, the Next Step in the Ingrosso Empire

The Strawberry Arena

Friends Arena is now Strawberry Arena. Despite many making fun of the name, it's probably a good deal for Petter Stordalen, who is reported to pay over 100 million kronor for the sponsorship.

The Strawberry Arena