A long-lasting strike with infected disputes. An owner who has fallen into disrepute. Question marks for quality. It's storming around Tesla. But the electric car giant stands firmly. The company has a cemented place on the throne, says brand expert Ieva Englund.
BusinessSweden's best cross-country skiers, with Frida Karlsson at the forefront, are involved in the launch of a new social media platform. The app allows fans to take part in the stars' lives behind the scenes. The athletes share in the advertising revenue.
SportsIs a large following and passion for Italian food enough to make it onto store shelves and sell pasta and tomato preserves? That's what siblings Ingrosso hope with their new company. I hope people think this "makes sense", says Benjamin Ingrosso.
BusinessFriends Arena is now Strawberry Arena. Despite many making fun of the name, it's probably a good deal for Petter Stordalen, who is reported to pay over 100 million kronor for the sponsorship. Now he gets the media space that creates brand awareness every time something happens at the arena, says brand expert Eva Ossiansson.
Sweden
