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Didrik von Seth

Stronger Krona Could Impact Swedish Tourism Trends

A stronger krona makes it cheaper for Swedes to vacation abroad and more expensive for foreign tourists to come here. Moreover, the economic situation in the world is uncertain.
Stronger Krona Could Impact Swedish Tourism Trends

Swedes Opt for Europe as US Travel Bookings Drop 30 Percent

The Swedes are booking fewer trips to the USA – one reason is believed to be Donald Trump's controversial politics. We are seeing a significant decrease, says Didrik von Seth, CEO of the Swedish Travel Association.
Swedes Opt for Europe as US Travel Bookings Drop 30 Percent
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