Swedes increasingly generous and decisive
More Swedes are donating. Donations to non-profit organizations increased by SEK 100 million in 2025, according to a report by Giva Sverige.
Sweden
Meta's New Ad Rules Halt Swedish Cancer Society's Mammography Campaign
Meta stops advertising that is political or related to "social issues". The decision means that the Swedish Cancer Society's appeal not to miss the mammography is now removed from Facebook. In the end, it's about life and death, says the Swedish Cancer Society's Henrik Lysell.
Sweden
Swedes Donate Record 12.2 Billion Kronor to Non-Profits in 2024
We Swedes are generous. In 2024, donations to non-profit organizations amounted to 12.2 kronor – and every fifth collected krona comes from inherited gifts. It's obvious, says 77-year-old Rune Lindohf, who leaves half of his estate to something heartfelt.
Sweden