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Upplevelseinstitutet

Windfall in the Till after Taylor Swift Concerts

Yes, it was a "Taylor Swift effect" on Stockholm's economy after the star's three acclaimed concerts in Stockholm in May, reports TV4. According to a survey conducted by the analysis firm Upplevelseinstitutet on behalf of the City of Stockholm, Swift's visit generated 848 million kronor in additional revenue through tourism.
Windfall in the Till after Taylor Swift Concerts

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