Record year: Allsvenskan passes SEK 1 billion in player sales
In 2025, the Allsvenskan clubs broke the SEK 1 billion barrier in player sales for the first time. A review by accounting firm Ernst & Young (EY) shows this.
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New TV Deal Poses Challenges for Smaller Allsvenskan Clubs
The new TV deal for the top Swedish football league can hit the country's smaller clubs hard. And even bigger problems may follow if they don't keep up with the development through large player sales. Then the gap will become very large, says Carlos Esterling, responsible for Sports Business Services at EY in Sweden.
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