Record year: Allsvenskan passes SEK 1 billion in player sales

Hammarby topped the list of player sales in 2025, with SEK 194 million.

Total net sales amounted to SEK 3.7 billion, an increase of 5.5 percent from the previous year.

"It is positive that Swedish elite football continues to grow and attract both audiences and capital," says Carlos Esterling, head of Sports Business Services at EY, in a press release.

Unfortunately, operating profit decreased to SEK 41.6 million.

"The reason for the reduced operating profit is primarily increased personnel costs and higher depreciation linked to sporting investments," says Esterling.