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Extreme Heat Is Forcing H&M to Rethink What It Sells and When It Launches Collections
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Extreme Heat Is Forcing H&M to Rethink What It Sells and When It Launches Collections

Recurring heat waves and extreme temperatures are also posing new challenges for the fashion industry. Which materials and garments work best, and when should fall and winter collections actually be launched? H&M is one of several companies trying to find the answers
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